Harvard Jolly Architecture is one of the oldest and largest architectural firms in Florida. Founded in 1938 by William B. Harvard, Sr., the firm has seven full-service offices and is one of the most prolific firms in the state. Harvard Jolly offers services in architecture, interior design, and landscape architecture with expertise in healthcare, education, civic and library design.
The Pinstripe team was commissioned to develop a website for Harvard Jolly. It was necessary that the new site give visitors access to their vast portfolio, as well as details on their services and expertise in architecture, interior design, landscape design and more.
The firm needed a site that highlighted their work, was easy to navigate, and was built in such a way that they could maintain it without any outside assistance. It was very important that the functionality of the site mirrored the structures designed by Harvard Jolly, so the innovative design of the navigation ensures that the site is as intuitive as one of their buildings. Since the architecture industry is inherently visual, the heart of the site is beautiful photography that illuminates their talent and informative copy that serves to support the photographs.
“Architecture by nature is very visual, and we wanted to provide site visitors with an experience reflective of that”, said Jeffrey Cobble, Harvard Jolly president & COO. “We’re proud of the work we do for our clients, and this new site provides the stage to highlight that work.”
This innovative concept resulted in a site that was visually bold, easy to navigate, and a valuable resource to demonstrate the talent and expertise of Harvard Jolly’s architects.
The Pinstripe PR team also worked with Harvard Jolly to pitch stories about their projects to the media. Focused primarily on three milestones – award, groundbreaking, and completion – high profile and unique projects were promoted to local, architecture, and client industry trade publications.
Our favorite projects included the Tampa General Hospital Neonatal Intensive Care Unit, Pinellas County’s Public Safety Facilities and Centralized Communications Center, Edison State College, University of Tampa’s Science Annex, North Palm Beach Elementary, Charlotte County High School, and the Clyde E. Lassen State Veterans Nursing Home.
Our role also included positioning the Harvard Jolly architects as experts in the media. We worked to promote individuals and design practices in the firm’s statewide offices.
As the firm that created St. Petersburg’s iconic inverted pyramid pier that opened in 1973, the media was interested in their feelings about the closing, demolition, and redesign. Bill Harvard, Jr. commented on his father’s legacy and his thoughts on the future of the pier with a variety of writers, including this piece in the Tampa Bay Times.
Pinstripe Marketing served as our internal marketing team’s prime point-of-contact as Harvard Jolly Architecture looked to launch a new website. They successfully managed the entire process and collaborated well with our staff. Our new site has received great feedback internally, but more importantly, has provided us with a number of qualified project leads in what is a visually-driven and reputation-based industry.
In addition to managing the process and development of our new website, they helped us create milestones for press announcements and successfully secured favorable coverage for our firm on numerous occasions.
The Pinstripe team was always consistent in making sure that both sides of the table were on the same page and keeping projects in motion. They also made sure they understood the unique challenges of marketing professional services.
Mike V., Senior Marketing Coordinator
Harvard Jolly Architecture