Kart 4 Kids Inc is a 501(c)3 organization established to raise money for Johns Hopkins All Children’s Hospital by organizing the Kart 4 Kids Pro-Am Kart Race. The all-volunteer staff means that All Children’s receives all proceeds net of direct race expenses. Now in its twelfth year, the Pro-Am kart race was started in 2012 to honor the memory of IndyCar driver and St. Petersburg resident Dan Wheldon, who had tragically perished in a racing accident. Starting with American Porsche factory driver, Patrick Long as its only professional driver in the first race, the race has been embraced and supported by many of the best racing professionals in IndyCar, IMSA, and Pirelli World Challenge, among other series. Sebastien Bourdais is now the featured driver of the race, with many others joining him each year. From its small start, the Kart 4 Kids Pro-Am hosted by Andersen Race Park is now the top third party fundraiser for Johns Hopkins All Children’s Hospital and was inducted into the Johns Hopkins All Children’s 1926 Society in 2021 for surpassing $1 million in donations. For more information visit www.Kart4kKds.org.
PUBLIC RELATIONS
Our first task was to make sure EVERYONE knows about Kart 4 Kids! Each year, we pitch local morning shows, who are always excited to welcome the Kart 4 Kids team for interviews. We have secured morning show interviews with Bay News 9, CBS Channel 10, Great Day Tampa Bay, Daytime Morning Show and Fox Good Day Live.
VIDEO
We interviewed several volunteers, drivers, and Kart 4 Kids executives to create this video to promote the race and educate people about the mission and history of Kart 4 Kids.
WEBSITE
The Kart 4 Kids team realized a need for a new website to showcase their expanding gallery of photos, roster of drivers, and sponsors. We designed a sleek, modern website with a timeline to share the organization’s history and several options for users to connect and support the organization.
