Pasco-Hernando State College (PHSC) combines high-tech educational facilities and state-of-the-art programs with a focus on teaching for student success.
Students can expect personalized attention, small class sizes, highly credentialed faculty, and tuition and fees that are among the most affordable in the State of Florida.
The Associate in Arts (AA) degree program provides a solid foundation in the arts and sciences. Successful completion of PHSC’s AA degree guarantees seamless transfer to one of Florida’s public universities or state colleges at the junior level.
PHSC provides training for more than 30 high demand careers in business, health, industry and technology, and public service through new bachelor’s degree, Associate in Science degree and certificate programs.
At PHSC, educational opportunities for students of all ages and abilities are offered. Their “Open Door” policy welcomes all high school graduates and GED recipients. The college has six nearby locations to serve students in Brooksville, Dade City, New Port Richey, Spring Hill and Wesley Chapel.
PHSC’s Rapid Credentialing Program is part of the Get There Workforce Education Initiative, which provides affordable, stimulating options for adult continuing education at local colleges across the state of Florida.
We were tasked with creating and executing a marketing plan to help get the word out about the Rapid Credentialing Program to ensure the maximum number of students had access to the affordable educational programs being offered by the school.
The Pinstripe Marketing team created a marketing plan that focused on pay per click advertising through Google Ads. Our goal was to maximize their budget with these hyper-targeted, measurable digital ads.
Pinstripe helped create a landing page, researched and developed a targeted keyword list, and wrote ad copy. Once the ads were running, we began to perform weekly analyses and continue to make adjustments to fine-tune the campaigns to reach more potential students. This ongoing campaign has been tremendously successful, with dramatic increases in enrollment for the Spring 2021 and Summer 2021 semesters.