Robin and Ian Leavengood lost their 21-month old son, Luke, to drowning. In memory of Luke, they started Saved by Luke to educate parents about the self-rescue type of swim lessons that teach babies as young as 6 months old potentially life saving skills. Saved by Luke believes that more parents need to know about these self-rescue type of swim lessons.
Saved By Luke (SBL) is a Florida Non-Profit created for three primary purposes. Saved By Luke’s goals are to:
- Educate caregivers about survival swim lessons
- Fund survival swim lessons and instructor training
- Promote legislation that supports drowning prevention
WEBSITE
VIDEO
Robin and Ian Leavengood chose to tell their story via a video. In the video they recounted the tragedy of their son’s death, and discussed ways to prevent this same tragedy from happening to other children. In this way, Luke’s story can help save other children’s lives.
PUBLIC RELATIONS
The Pinstripe PR team came up with the idea to pitch Saved by Luke to morning shows for television interviews during the April Pools Day season, a swimming pool safety awareness play off of the classic April Fool’s Day. While April Fool’s Day is a fun, silly holiday, April Pools Day is all seriousness, geared towards preventing childhood drowning. The Saved by Luke family, including Ian Leavengood and his daughter and Luke’s twin, Vivian Leavengood, made an appearance on Great Day Live.
