Southern Roots is a boutique real estate firm in St. Petersburg that boasts a portfolio full of some of the most beautiful historic homes in the city. They take style and grace to a new level.

They came to us for a website that captured this personality and the history of this woman-owned St. Pete treasure that has been serving our community’s real estate needs for five generations.

Southern Roots already had a beautiful logo with a stunning color palette, so we could focus on how to best promote the agency in the community. We met with them for a discovery meeting and quickly realized that we needed to design a site that showcased their incredible portfolio, while at the same time highlighting the many unique neighborhoods of St. Petersburg. Their team had so much knowledge about the different sections of St. Pete, and it was super interesting – definitely something to share with their clients and prospects.







This led us to imagine one of our favorite features of the website – the blog. It’s divided into several sections devoted to the unique neighborhoods that make up the city of St. Pete and beyond. Articles and photos about these neighborhoods populate the individual sections, so if a user is interested in a particular neighborhood, they can read about it in the blog. It’s a genius way to showcase this fabulous city, as well as the expertise and passion of Southern Roots.


southern roots website design blog


We also loved the About page that features the history of this family-owned business. It showcases a collection of incredible old family photos in a timeline format.

southern roots realty website development

Tampa Bay web designThe Pinstripe design and Southern Roots team won a silver Davey Award for the development of this site. A panel of judges reviewed more than 4,000 entries from all 50 states and around the world. The Davey Awards honors the finest creative work from the best small agencies, firms, and companies worldwide.

“The winners in this year’s competition truly reflect the notion of small agencies executing big ideas. The work entered into this year’s Daveys portrays the smart approach to creativity that embodies the capabilities and talents of small firms across the world,” said Linda Day, executive director of the Davey Awards.

Southern Roots is known for a portfolio of some of the most beautiful historic homes in St. Petersburg, and their advertisements reflect their specialty. The Pinstripe creative team manages the entire process, from photography to design. The ads are just as sleek and sophisticated as the Southern Roots team and their properties.