TracerONE is a team of recruitment experts with 40+ years of combined experience supporting individuals searching for career opportunities and the Fortune 500 with their recruitment efforts. They provide a secure recruitment connection between corporations and individual professionals.
TracerONE came to us for ground-up marketing collateral – they were brand new and needed everything from a logo to a website to a PowerPoint presentation.
We started with the logo, color palette, and style guide. The team wanted something strong and representative of the many technical industries in which they recruit. TracerONE unites highly qualified and credentialed job seekers with positions that have many technical requirements.
The color palette pairs a modern yet subdued orange with the simplicity and minimalism of greys. The complementary blue hues help the orange to pop on screen and in print materials. Once the logo and palette was complete, we created the simple style guide to make sure TracerONE stays on brand.
Their website was to be a brochure site and included a page that integrated with the job posting API of their choice. We utilized sleek photography, modern colors, and bold shapes and icons to bring the site alive.
In addition to logo design and website design, TracerONE needed a PowerPoint presentation template. The Pinstripe team created a sleek presentation template that could be updated easily for all potential client meetings.