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Retail Branding: Treasure Island Cigar Lounge

The vast majority of Pinstripe’s clients are professional services firms – law, healthcare, architecture, technology, consulting, etc. Over the years, we’ve become pretty good at developing brands and crafting messages that work in those industries, but every once in a while, we get a project that falls outside the norm, which gives everyone a little shot of adrenaline and inspiration. The latest example is the rebranding of a cigar bar on the beach.

When the owner purchased the bar, it had nine years under another name that we thought had a more retail connotation instead of a lounge to enjoy a fine cigar and cold glass of local craft beer. For a fresh start, to highlight the lounge and to make it more ‘on the nose’ about the location (particularly for tourists checking Google), it became the Treasure Island Cigar Lounge.

Treasure Island Cigar Lounge

The logo was the fun part. Taking inspiration from local pirates, tattoos, a slight reference to the owner’s goatee, we developed a final, iconic brand for the lounge.

We don’t have many opportunities to work on consumer-facing retail brands, so we enjoyed the creativity that comes with a fun project like this. So far, the logo appears on the website, social media, menus, signage, stickers, coasters, and t-shirts, but we’ll soon be producing ads, event materials, and more. We’d love to see it as a mural!

Let us know if we can help you with a fun branding project!