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Some Clever Ways to Shift Event Marketing Dollars

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Photo by Brigitte Tohm from Pexels

by Michael Premo, Content Strategist

Business life has changed quite a bit since March, especially for meetings, conferences, and events. Even though this isn’t a long-term trend, public safety measures will probably continue until late next year. Shifting those event marketing dollars toward digital is a solid play, but there are some more engaging and fun ways to connect with your clients.

A New Paradigm

Few marketing activities rival a good trade show. The value of each one is seen in the return, as well as the relationships made. How do we rise to the challenge of bringing people together without any safety concerns? This has become an entirely new paradigm for engagement, and it has created a lot of exciting opportunities.

Next-level personalization in giveaways will have the most impact. Make sure that you focus on your audience’s personal interests, or else the gifts may fall short. This means knowing who they are and what they like to do. A few minutes on social media should give you a good idea. Let’s take a look at some of these changes and how to create opportunities to engage in fun ways with those event dollars.

 

The Remote Employee

Companies transitioned their employees quickly and without much preparation. Some employees with flexible schedules already had insight into their new working conditions. Others struggled with turning a corner of their home into an office. Enough time has passed that everyone has settled into their new environments.

A swag kit for the remote employee is a great way to reach out and reconnect with your favorite trade show attendees. Some of the most popular items to include your kit are:

  • Wireless Ear Buds
  • Water Bottle
  • Tervis Tumbler
  • Amazon Gift Card
  • Coffee Mug
  • Fuzzy Socks
  • Inspirational Book
  • Pens and Notepads
  • Snacks

There are many more that you can choose from at affordable price points to stay on budget.

 

Active and Physically Fit

Many of us are struggling to stay active and keep in shape right now. You can be supportive of people’s goals by sending a swag kit that focuses on health and fitness:

  • Yoga Mat and Case
  • Fitbit Tracker
  • Water Bottle
  • Sport Towel
  • T-Shirt
  • Waist Pack (Belt and Pouch)

You can also send a motivational book or magazine subscription that will support and encourage your clients as they work toward their fitness goals.

 

The Eco-Friendly Gift

Looking for a more general option? The eco-friendly swag bag should be a welcomed gift for everyone on your list. These are practical, branded gifts that improve the at-home office and make life easier while staying green. It’s a classic win-win.

  • Reusable Straws
  • Market Tote
  • Water Bottles
  • Lunch Bag
  • Bamboo Kitchen Utensils
  • Washable Face Coverings
  • Seeds and Plants

Each of these is a great eco-alternatives, made from Earth-friendly or recycled materials.

The current business environment has given us more opportunities to grow our brands. This is the perfect time to increase engagement and secure loyalty. At Pinstripe, we are experts in building your brand identity. We are a trusted source for the latest in gifts and swag, here in the Tampa Bay region and beyond. We can help you build the perfect gift bags to connect with your audience. Contact us today to find out all of the great ideas we have in store for you.