Some things never change, even in the fluid online world. One thing that we have always thought important, and will always believe in, is the e-newsletter. A few years ago we wrote the below article – “Build Top of Mind Awareness With an E-Newsletter,” and we still think the information in this article is useful […]
The marketing firm you choose will be in charge of your brand, so you need to make good decisions on who you hire. When it’s time to hire a marketing firm, you have a lot of choices to pick from. There are more than 500 advertising agencies, public relations and digital marketing firms in the […]
A couple years ago the Pinstripe team attended an event hosted by American Advertising Federation of Tampa Bay. Held at the Art Institute of Tampa (always a wonderful place to visit), the event was called “An Evening With David Oakley: Stories from a life in advertising. By an award-winning creative director.” When you don’t know […]
The New Year is upon us, and with it comes a sense of a “fresh start” — especially if the past 365 days haven’t been particularly good. However, before we can measure progress, we must have an idea of how far we’ve come. Therefore, it’s essential to record the results of past marketing initiatives and […]
If you’ve spent any time perusing ads or websites of SMBs (or larger companies that don’t do much consumer advertising), you’ve probably seen identical photographs pop up occasionally. Those are stock photography images — and for a reasonable fee, they are available for just about anyone’s use. Overexposure of popular images is the most obvious […]
You and a stranger are standing in a hotel lobby waiting for an elevator. He has the appearance of a fine, upstanding chap and you’re in an affable mood so you comment on what a nice day it is. He’s welcoming of conversation. Additional pleasantries ensue, followed by introductions and the customary handshake. The elevator […]
Tampa Bay hosted the 91st East-West Shrine Game on January 23rd and welcomed more than 100 of college football’s best players on their first stop on the Path to the Draft. A week-long job interview, the players showcase their talents before scouts from every NFL team and national sports media. The Pinstripe Marketing team supports […]
For years, it has been common for people to have multiple social media accounts that they interact with on a regular basis, from Facebook to Twitter to Snap Chat to Instagram. More and more frequently, people also have multiple accounts within a single social media app. For example, I have multiple Twitter accounts that I manage, […]
Is one of your New Year’s resolutions to grow your business? To do more marketing? To be more strategic? To work smarter, not harder? You’re not alone! Each year, our phones start ringing on January 2nd with clients ready to start off strong. If you need support to refresh your brand, launch that new web […]
We are thrilled to welcome Nikki Devereux to the Pinstripe family! She is one of those “more talent in her pinky finger” kind of people that will make a big impact for her clients. As a project manager, she helps develop competitive marketing strategies and creative communications that get results. We’ll also be taking advantage of her skills […]
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