This article was written by our real-life, human friends at Legal + Creative, an intellectual property, advertising, and marketing law firm Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audio […]
As a business owner, you know how important branding is for the success of your company. Your brand defines who you are, what you stand for, and separates you from your competitors. However, sometimes your brand needs a refresh to keep up with the ever-changing market, adapt to new audiences, and stay relevant. In this […]
Our next zodiac sign is Cancer: birthdays between June 21 – July 22. Cancer is a water sign with the following strengths: loyalty, tenacity, and persuasiveness. Perfect traits for a strong marketer to possess. Cancer’s weaknesses can put a wrench in any marketing or business project. Being moody, pessimistic, and insecure are surefire ways to […]
Our next zodiac sign is Aries: birthdays between March 21 – April 19. Aries is a fire sign with the following strengths: courage, determination, confidence, enthusiasm, optimism, honesty and passion. As with Pisces, there are plenty of Aries traits that apply directly to marketing. We’ll also take a look at Aries’ weaknesses: impatience, moodiness, short […]
Ad 2 Tampa Bay’s immediate past president, Max Dempster, received the 2018 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 21 at Armature Works. Presented annually by past recipients, the award recognizes the young professional who demonstrates the most outstanding contributions to Ad 2 Tampa […]
Few things can heighten the suspense of a cop drama like a good ol’ fashioned lie detector scene. The machine has its tentacles on the perpetrator. A large needle jumps for every spike in their heart rate, confirming what was suspected all along. William Marston, the co-inventor of the lie detector, went by the pen […]
“We need a newsletter.” Perhaps no four words so fill the hearts of marketing communication staffs with dread. That’s because company newsletters always seem to be the spur-of-the-moment brainchild of underutilized executives, who — having left this rotting corpse of an idea on someone else’s doorstep — immediately scurry off to attend their regular duties […]
Saturday, January 21, 2017, marked the 92nd annual East-West Shrine Game and Pinstripe’s sixth year managing the advertising, social media, public relations, media credentials, pre-game and much more. While preparation for the game takes a couple months, the week leading up to it is an action packed time for us, and we love every moment […]
People may tell you that marketing is “more art than science.” And at first blush, this assertion seems valid. Consider the stimulating imagery and compelling prose that accompanies a typical advertising campaign. However, when it comes to attracting and keeping customers, we should take instruction from Sir Isaac Newton’s Laws of Motion. The first of […]
In this age of social media, viral videos and search engine optimization (SEO), the role of imagery and copy in marketing is like ever-present background noise. And yet from billboards to websites, the healthy marriage of copy and graphics is almost always a critical component in the successful execution of promotional efforts. The relationship between […]
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