Zodiac Marketer: Cancer

cancer zodiac marketer_featured

Our next zodiac sign is Cancer: birthdays between June 21 – July 22. Cancer is a water sign with the following strengths: loyalty, tenacity, and persuasiveness. Perfect traits for a strong marketer to possess. Cancer’s weaknesses can put a wrench in any marketing or business project. Being moody, pessimistic, and insecure are surefire ways to […]

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Zodiac Marketer: Aries

Our next zodiac sign is Aries: birthdays between March 21 – April 19. Aries is a fire sign with the following strengths: courage, determination, confidence, enthusiasm, optimism, honesty and passion. As with Pisces, there are plenty of Aries traits that apply directly to marketing. We’ll also take a look at Aries’ weaknesses: impatience, moodiness, short […]

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Max Dempster Wins 2018 Pinstripe Service Excellence Award

Ad 2 Tampa Bay’s immediate past president, Max Dempster, received the 2018 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 21 at Armature Works. Presented annually by past recipients, the award recognizes the young professional who demonstrates the most outstanding contributions to Ad 2 Tampa […]

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Truth in Advertising: Wonder Woman’s Lasso of Truth

marketing lasso of truth_billboard

Few things can heighten the suspense of a cop drama like a good ol’ fashioned lie detector scene. The machine has its tentacles on the perpetrator. A large needle jumps for every spike in their heart rate, confirming what was suspected all along. William Marston, the co-inventor of the lie detector, went by the pen […]

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Should Your Business Have a Newsletter?

“We need a newsletter.” Perhaps no four words so fill the hearts of marketing communication staffs with dread. That’s because company newsletters always seem to be the spur-of-the-moment brainchild of underutilized executives, who — having left this rotting corpse of an idea on someone else’s doorstep — immediately scurry off to attend their regular duties […]

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East-West Shrine Game Wrap Up

Saturday, January 21, 2017, marked the 92nd annual East-West Shrine Game and Pinstripe’s sixth year managing the advertising, social media, public relations, media credentials, pre-game and much more. While preparation for the game takes a couple months, the week leading up to it is an action packed time for us, and we love every moment […]

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The Physics of Marketing

People may tell you that marketing is “more art than science.” And at first blush, this assertion seems valid. Consider the stimulating imagery and compelling prose that accompanies a typical advertising campaign. However, when it comes to attracting and keeping customers, we should take instruction from Sir Isaac Newton’s Laws of Motion. The first of […]

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Copy vs. Graphics: Bickering Spouses of Advertising?

In this age of social media, viral videos and search engine optimization (SEO), the role of imagery and copy in marketing is like ever-present background noise. And yet from billboards to websites, the healthy marriage of copy and graphics is almost always a critical component in the successful execution of promotional efforts. The relationship between […]

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Identifying Your Ideal Client Profile for Business Growth

St. Petersburg marketing agency

Does it matter who your customers are? As long as there are plenty of people clamoring for your products or services, that’s got to be fantastic, right? Actually, the ideal customers are only those that best allow you or your company to meet its true objective. True objective … that’s the key thing here. Let’s […]

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The Science of Spreading Ideas

Spreading Ideas  Academia has a strong theory concerning the spread of ideas, concepts, and technology. Yes, math is involved, but thankfully, I am a writer who is averse to math. So, any trepidations you may have had should be quickly dissipating. Diffusion Theory  Everett Rogers formed his Diffusion of Innovation theory back in 1962. Over […]

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