Offline Marketing in the Digital Age

Business Public Relations

On this National Day of Unplugging, we remember the enduring power of traditional “offline marketing.” While digital marketing is undoubtedly crucial, offline strategies hold a unique charm, but more importantly, effectiveness, especially for B2B and professional services firms. Let’s rediscover the timeless tactics and unexpected benefits of offline marketing. Why Offline Marketing Still Matters Building […]

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What Marketers Need to Know About Artificial Intelligence

What marketers need to know about artificial intelligence

This article was written by our real-life, human friends at Legal + Creative, an intellectual property, advertising, and marketing law firm   Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audio […]

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Brand Refresh: Steps to Revitalize Your Business

Tampa Bay branding agency

As a business owner, you know how important branding is for the success of your company. Your brand defines who you are, what you stand for, and separates you from your competitors. However, sometimes your brand needs a refresh to keep up with the ever-changing market, adapt to new audiences, and stay relevant. In this […]

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Zodiac Marketer: Cancer

cancer zodiac marketer_featured

Our next zodiac sign is Cancer: birthdays between June 21 – July 22. Cancer is a water sign with the following strengths: loyalty, tenacity, and persuasiveness. These are perfect traits for a strong marketer to possess. Cancer’s weaknesses can put a wrench in any marketing or business project. Being moody, pessimistic, and insecure are surefire […]

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Zodiac Marketer: Aries

Tampa Bay Marketing agency

Our next zodiac sign is Aries: birthdays between March 21 – April 19. Aries is a fire sign with the following strengths: courage, determination, confidence, enthusiasm, optimism, honesty and passion. As with Pisces, there are plenty of Aries traits that apply directly to marketing. We’ll also take a look at Aries’ weaknesses: impatience, moodiness, short […]

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Max Dempster Wins 2018 Pinstripe Service Excellence Award

Max Dempster

Ad 2 Tampa Bay’s immediate past president, Max Dempster, received the 2018 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 21 at Armature Works. Presented annually by past recipients, the award recognizes the young professional who demonstrates the most outstanding contributions to Ad 2 Tampa […]

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Truth in Advertising: Wonder Woman’s Lasso of Truth

marketing lasso of truth_billboard

Few things can heighten the suspense of a cop drama like a good ol’ fashioned lie detector scene. The machine has its tentacles on the perpetrator. A large needle jumps for every spike in their heart rate, confirming what was suspected all along. William Marston, the co-inventor of the lie detector, went by the pen […]

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Should Your Business Have a Newsletter?

Digital marketing agency - Tampa Bay St. Petersburg Florida

“We need a newsletter.” Perhaps no four words so fill the hearts of marketing communication staffs with dread. That’s because company newsletters always seem to be the spur-of-the-moment brainchild of underutilized executives, who — having left this rotting corpse of an idea on someone else’s doorstep — immediately scurry off to attend their regular duties […]

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East-West Shrine Game Wrap Up

Event marketing, event management, and eventpublic relations

Saturday, January 21, 2017, marked the 92nd annual East-West Shrine Game and Pinstripe’s sixth year managing the advertising, social media, public relations, media credentials, pre-game and much more. While preparation for the game takes a couple of months, the week leading up to it is an action-packed time for us, and we love every moment […]

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The Physics of Marketing

marketing tactics

People may tell you that marketing is “more art than science.” And at first blush, this assertion seems valid. Consider the stimulating imagery and compelling prose that accompanies a typical advertising campaign. However, when it comes to attracting and keeping customers, we should take instruction from Sir Isaac Newton’s Laws of Motion. The first of […]

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