Public Relations: Be Honest, Be Authentic

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Over the years, we’ve seen many public relations disasters, both in Hollywood and in our own backyard. Some were handled quickly and with compassion, while others not so much. We have even seen major corporations and CEOs suffer the fate of PR mismanagement. Some are still trying their best to regain consumer confidence. You may […]

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Truth in Advertising: Wonder Woman’s Lasso of Truth

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Few things can heighten the suspense of a cop drama like a good ol’ fashioned lie detector scene. The machine has its tentacles on the perpetrator. A large needle jumps for every spike in their heart rate, confirming what was suspected all along. William Marston, the co-inventor of the lie detector, went by the pen […]

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