Offline Marketing in the Digital Age

Business Public Relations

On this National Day of Unplugging, we remember the enduring power of traditional “offline marketing.” While digital marketing is undoubtedly crucial, offline strategies hold a unique charm, but more importantly, effectiveness, especially for B2B and professional services firms. Let’s rediscover the timeless tactics and unexpected benefits of offline marketing. Why Offline Marketing Still Matters Building […]

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Everything I Know About Marketing, I Learned from Wonder Woman

wonder-woman-public-relations-marketing

It’s no secret that I have been a fan of Wonder Woman from an early age. And for good reason. She symbolizes the strength and intelligence every woman possesses. My personal philosophy of Wonder Woman marketing goes into every project I’m a part of, every meeting I attend, and every opportunity that comes my way. […]

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The Five P Chords of B2B Marketing Messaging

b2b messaging

Many popular songs are recorded using only a few guitar chords. For instance, Wild Thing by The Troggs, Bad Moon Rising by Creedence Clearwater Revival, and Sweet Home Alabama by Lynryd Skynryd use only three. No, they are not the same three chords—and there are others to choose from—but the point is you don’t have […]

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