Keep It Fresh!

Content marketing_featured

No one likes stale bread, stale news, or stale anything. Neither does the Googlebot. Savvy marketers know that the Googlebot looks beyond keywords embedded within a website. The Googlebot looks for frequent content updates to websites, often found in blogs, videos, press releases, and case studies. They call it crawling. These frequent updates increase the […]

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Storytelling: The Dark and Stormy Night of Content Marketing

Tampa Bay content marketing, blog writing, newsletters, articles, copywriting

The content world we’ve created is a keyword-saturated mess of Google juice that is lacking a human connection – the thread that makes our stories honest and memorable. We talk about storytelling all the time – encouraging and helping our clients to be authentic and personal. But I know we also fall short. One of the […]

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5 Easy Steps to Curate Content for Your Blog

Content curation

“Content is king.” This is the buzz phrase we’ve all heard for years. Content creation for blogs, newsletters and social media has become essential for business success – helping professionals illustrate knowledge, competency, and thought leadership. The questions facing many companies include what to write about and where to find the time. The content team at Pinstripe […]

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