Keep It Fresh!

Content marketing_featured

No one likes stale bread, stale news, or stale anything. Neither does the Googlebot. Savvy marketers know that the Googlebot looks beyond keywords embedded within a website. The Googlebot looks for frequent content updates to websites, often found in blogs, videos, press releases, and case studies. They call it crawling. These frequent updates increase the […]

Read More…

Storytelling: The Dark and Stormy Night of Content Marketing

Tampa Bay content marketing, blog writing, newsletters, articles, copywriting

The content world we’ve created is a keyword-saturated mess of Google juice that is lacking a human connection – the thread that makes our stories┬áhonest and memorable. We talk about storytelling all the time – encouraging and helping our clients to be authentic and personal. But I know we also fall short. One of the […]

Read More…

5 Easy Steps to Curate Content for Your Blog

Content marketing - St. Petersburg Florida

“Content is king.” This is the buzz phrase we’ve all heard for years. Content creation for blogs, newsletters, and social media has become essential for business success – helping professionals illustrate knowledge, competency, and thought leadership. The questions facing many companies include what to write about and where to find the time. The content team […]

Read More…