Nikki Devereux Lends Newsletter Expertise in Referral Rock Story

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Pinstripe senior project manager, Nikki Devereux, is one of 44 marketers to give advice on creating a compelling email marketing newsletter for Referral Rock. General tips included keeping language conversational instead of a lot of jargon, Tuesday is the most popular day for distribution, and lists are always a popular content tactic. Nikki mentioned that […]

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Keep It Fresh! Keys to Successful Content Marketing

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No one likes stale bread, stale news, or stale anything. Neither does the Googlebot. Savvy marketers know that the Googlebot looks beyond keywords embedded within a website. The Googlebot looks for frequent content updates to websites, often found in blogs, videos, press releases, and case studies. They call it crawling. These frequent updates increase the […]

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