You may know that there’s something wrong with your brand identity, but can’t quite put your finger on it. It could be something that just cosmetic, or it could be something that goes much deeper. Refresh Versus Rebrand It takes years to build your brand identity, and you want to be able to maintain its […]
by Michael Premo, Content Strategist Graphic designers and the marketing department aren’t the only ones that need to know how to steer your brand in the right direction. If you want to maintain your brand’s integrity, you need to start from within. Maintaining Brand Identity You already know that your brand is more than […]
The history of design is extensive and can be traced back hundreds of years. For the sake of this article, we are going to focus on the elements of creative design, because businesses need to understand the process and how it affects their corporate identity. Logo Design and Corporate Identity In the past, the designer […]
Remember one of the best scenes in Wonder Woman? When she’s in the trench and decides to rescue that little town? That’s when she puts on her tiara, steps onto the battlefield and saves an entire town. She’s pretty badass. Her tiara is a symbol of her royal heritage. The gold tiara has a red […]
Even if you don’t do it yourself, you probably know at least one person who sees the word, “fragile” and goes on to loudly pronounce it “fra-gee-LAY.” Such is the ubiquitous influence of the nostalgic 1984 film, A Christmas Story. So, in the spirit of the season, we thought we’d shoehorn the movie into a […]
If you’re of a certain age, there’s a good chance you remember the Sears Wish Book catalog from childhood, especially if your family celebrated Christmas. Flipping through its pages and choosing items for Santa to bring was a widespread rite of the late fall season. And it wasn’t only children who depended on Sears & […]
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