Case Study: Landis + Evans Logo Redesign

The choice to rebrand a company is a tough one. There are many factors to consider, including SEO on the current name, the company history, and recognition by existing clients and the industry. Even though it may seem like a monumental move, in our experience it has always worked out beautifully. Landis + Evans was […]

Read More…

Marketing Maintenance: Perfect Time for a Fresh, New Look

rebranding and logo design - St. Petersburg, Florida

You may know that there’s something wrong with your brand identity, but can’t quite put your finger on it. It could be something that just cosmetic, or it could be something that goes much deeper. Refresh Versus Rebrand It takes years to build your brand identity, and you want to be able to maintain its […]

Read More…

Quick Tip: Brand Guidelines Begin with Internal Rollout

Branding design guidelines

by Michael Premo, Content Strategist Graphic designers and the marketing department aren’t the only ones that need to know how to steer your brand in the right direction. If you want to maintain your brand’s integrity, you need to start from within.   Maintaining Brand Identity You already know that your brand is more than […]

Read More…

Rebranding? Let’s Talk About Your Logo

rebrand logo package design Tampa Bay Florida

Every company, from Fortune 500 to a small family-owned business, goes through a period when their brand needs a new look—a brand refresh. It’s such a major undertaking that often gets delayed until it starts hurting the bottom line. That’s how powerful your logo is. People associate your products and services with it on both […]

Read More…

Zodiac Marketer: Gemini

zodiac marketer gemini_featured

Our next zodiac sign is Gemini: birthdays between May 21 – June 20. Gemini is an air sign with the following strengths: gentle, affectionate, curious, adaptable, quick learner, loves to exchange ideas. Some of these are traits that creatives, especially in the marketing world, possess in plenty. On the other hand, Gemini’s weaknesses of being […]

Read More…

Our Thoughts on Creative Design for Corporate Identity

corporate identity manual_featuredNEW

The history of design is extensive and can be traced back hundreds of years. For the sake of this article, we are going to focus on the elements of creative design, because businesses need to understand the process and how it affects their corporate identity. Logo Design and Corporate Identity In the past, the designer […]

Read More…

Zodiac Marketer: Taurus

Our next zodiac sign is Taurus: birthdays between April 20 – May 20. Taurus is an earth sign with the following strengths: reliable, patient, practical, devoted, responsible and stable.  Many of these are strengths that businesses are looking for in a marketing agency, or any partnership for that matter. We’ll also take a look at […]

Read More…

Re-Branding To-Do’s and Pitfalls

Tampa Bay marketing agency

“A brand should strive to own a word in the minds of the consumer.”  It’s one of the key messages in Al and Laura Ries’ book, 22 Immutable Laws of Branding.  I use this gem in every marketing and branding presentation I give, using national examples (Volvo, FedEx, Nordstrom) and a few locals (Beef O’Brady’s, […]

Read More…

You Can Build a Narrative for Your Company

company narrative content marketing_billboard

For businesses big and small, it’s not enough to say, “This is what we make” or “This is what we do.” It’s generic and outdated. People are looking for authenticity and value—a brand they can trust. And the best way to show them is through a corporate narrative. Building a narrative comes from a shift […]

Read More…