Pinstripe Alumni Profile: Nikki Bromley

Nikki Bromley, VP project management, Pinstripe Marketing. Tampa Bay marketing agency

As part of our special 25th anniversary series, ‘Where Are They Now?’ we’re catching up with former team members who left an indelible mark on Pinstripe’s legacy. Today, we’re delighted to shine a spotlight on Nikki Bromley, a cherished member of the Pinstripe family. Join us as we reminisce about their contributions, celebrate their successes […]

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Brand Refresh: Steps to Revitalize Your Business

Tampa Bay branding agency

As a business owner, you know how important branding is for the success of your company. Your brand defines who you are, what you stand for, and separates you from your competitors. However, sometimes your brand needs a refresh to keep up with the ever-changing market, adapt to new audiences, and stay relevant. In this […]

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Guidelines for When You Need a Marketing Agency

When do I hire an advertising agency Florida

by Gloria Martinez at WomenLed.org Every business needs a stellar marketing campaign if they are going to live up to their full potential. This is especially true nowadays; businesses big and small are all vying for consumers’ attention, whether it’s through traditional marketing or a digital approach. When the time comes to put together a […]

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Creating a Brand for Your Small Business

Creating-a-Brand-for-Your-Small-Business

by Tina Martin of Ideaspired In today’s hyper-competitive market, branding is everything. You’ll need to intentionally create a brand that establishes your company as high quality and trustworthy in the eyes of the customers. What’s In a Brand? Your company’s brand goes beyond its name and good logo — it’s the public perception of your […]

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Case Study: Landis + Evans Logo Redesign

Engineering marketing agency

The choice to rebrand a company is a tough one. There are many factors to consider, including SEO on the current name, the company history, and recognition by existing clients and the industry. Even though it may seem like a monumental move, in our experience it has always worked out beautifully. Landis + Evans was […]

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Marketing Maintenance: Perfect Time for a Fresh, New Look

rebranding and logo design - St. Petersburg, Florida

You may know that there’s something wrong with your brand identity, but can’t quite put your finger on it. It could be something that just cosmetic, or it could be something that goes much deeper. Refresh Versus Rebrand It takes years to build your brand identity, and you want to be able to maintain its […]

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Quick Tip: Brand Guidelines Begin with Internal Rollout

Branding design guidelines

by Michael Premo, Content Strategist Graphic designers and the marketing department aren’t the only ones that need to know how to steer your brand in the right direction. If you want to maintain your brand’s integrity, you need to start from within.   Maintaining Brand Identity You already know that your brand is more than […]

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Rebranding? Let’s Talk About Your Logo

rebrand logo package design Tampa Bay Florida

Every company, from Fortune 500 to a small family-owned business, goes through a period when their brand needs a new look—a brand refresh. It’s such a major undertaking that often gets delayed until it starts hurting the bottom line. That’s how powerful your logo is. People associate your products and services with it on both […]

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Zodiac Marketer: Gemini

zodiac marketer gemini_featured

Our next zodiac sign is Gemini: birthdays between May 21 – June 20. Gemini is an air sign with the following strengths: gentle, affectionate, curious, adaptable, quick learner, and loves to exchange ideas. Some of these are traits that creatives, especially in the marketing world, possess in plenty. On the other hand, Gemini’s weaknesses of […]

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Pinstripe Marketing’s Thoughts on Creative Design for B2B Corporate Identity

Macfarlane Ferguson & McMullen law firm logo and visual guidelines

The history of design is extensive and can be traced back hundreds of years. For the sake of this article, we are going to focus on the elements of creative design, because businesses need to understand the process and how it affects their corporate identity. Logo Design and Corporate Identity In the past, the designer […]

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