Join the Social Media Party

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There are several reasons social media attracts the enthusiastic interest of marketing professionals. First and foremost, it’s where you find huge audiences—literally billions of people. Additionally, you can target populations based on demographics as well as individual interests. Social media campaigns aren’t difficult to carry out, either; tweeting or posting a Facebook message doesn’t require […]

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Social Media Messaging for Businesses: Peanuts Had It Right!

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“There are three things I have learned never to discuss with people: religion, politics, and the Great Pumpkin.” Quote by Linus, It’s the Great Pumpkin, Charlie Brown. About a half century ago, via his Peanuts characters, Charles Schultz shared the wise admonition above. Yet everywhere we turn today, public figures are falling all over themselves to […]

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