Bobbie Shay Lee was selected as the 2016 University of Rhode Island Vangermeersch Lecturer to present “Profit or Purpose: Looking Beyond the Surface”. In her address, the former NFL cheerleader told the stark truth about some cause-related marketing and how consumers can be well informed about purchasing products with ties to charitable organizations. A breast cancer survivor, […]
Bobbie Shay Lee Speaks at University of Rhode Island
