Truth in Advertising: Wonder Woman’s Lasso of Truth

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Few things can heighten the suspense of a cop drama like a good ol’ fashioned lie detector scene. The machine has its tentacles on the perpetrator. A large needle jumps for every spike in their heart rate, confirming what was suspected all along. William Marston, the co-inventor of the lie detector, went by the pen […]

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Good Customer Service Isn’t That Hard

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Remember when getting something from an online store was a bit of a guessing game? Online shopping has changed quite a lot. And, I can appreciate it even more after a recent experience in a store that went sour. The Customer Experience I would say that buying something online has become a good experience, almost […]

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