Want Happy Clients? Get to Know Them

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Happy clients are the people that fund your bankroll. You have to know who they are and how they think if you want to tailor your business to them. Not only can this give you insight on where to spend your advertising dollars, but knowing your clients will also help you be more accessible to […]

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The Importance of Measuring Client Satisfaction With Surveys

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Are your clients happy with you? You might answer, “Business is good. In fact, it’s never been better!” If that—or something similar was your response—frankly, you haven’t answered the question. You see, customer satisfaction is just one among several factors that motivate buying behavior. There’s also price (a big one!), convenience and brand familiarity. One […]

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