Pinstripe Bookshelf: Uncommon Service

Pinstripe Marketing books

Some colleagues and I recently shared a lively discussion about business and management books we defined as professional game changers. Many titles sprang to mind, with one clearly standing out: Uncommon Service by Frances Frei and Anne Morriss (Harvard Business Review Press). Each of us had devoured its simple brilliance and intriguing premise. Frei and […]

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Resolve to devote quality time to your customers through marketing strategy

Tampa Bay marketing company

Imagery of the passing year as a weary old man, and the coming 12 months as a smiling toddler, are common. For businesses, the symbolism is especially appropriate. As a healthy child should develop into maturity, business owners hope each new year brings growth to their companies, and marketing strategy is a key part of […]

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