Content Marketing Deconstructed: Legal Considerations For Agencies at Every Stage of the Process

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When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born. This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today. It’s also these digital aspects that make it all that more complex for the modern […]

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Marketing with Video Content

video content marketing_billboard

Engaging your audience with video content is essential in today’s content rich, image rich environment. It’s also important to note that our workplaces will soon be flooded with true digital natives—people who grew up with smartphones and tablets. These communicate in a seemingly endless array of images and videos on platforms like YouTube, Snapchat, Instagram […]

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What is Your Value Proposition?

value proposition, strategic marketing, content development

From time to time, you may have heard the phrase ‘value proposition.’ If you didn’t (or still don’t) know what that is, you aren’t alone; many business owners have a hard time nailing it down. Yet unless you accurately identify your company’s value prop, your promotional efforts will never be cohesive, nor as effective as […]

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5 Easy Steps to Curate Content for Your Blog

Content curation

“Content is king.” This is the buzz phrase we’ve all heard for years. Content creation for blogs, newsletters and social media has become essential for business success – helping professionals illustrate knowledge, competency, and thought leadership. The questions facing many companies include what to write about and where to find the time. The content team at Pinstripe […]

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