Top Do’s and Don’ts for Your Content Strategy

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Whether it’s annually or quarterly, a good content strategy guides you through a range of marketing activities that actively engage with your audience. Your strategy contributes to an overall marketing plan with coordinated messaging for each activity to stay on brand and drive more conversions. Content Strategy Goals The main goal of your content strategy […]

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Tips to Improve Engagement with Your Website

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No matter how much backend search engine optimization you do, your website content is the key to moving up the ranks on Google’s search engine results page (SERP). Content is what people want to see. Google does, too. In fact, quality content is a cornerstone of search engine optimization. Improved Engagement = Increased Organic Search […]

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Quick Tip: Posting Consistently to Social Media Does Matter

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Over the past 5 years, there have been countless articles regarding the “optimal frequency” for posting on social media. Unfortunately, many of these are flawed and misleading for B2B because they are solely based upon user activity. While this seems great for exposure and impressions, it does little for engagement that generates interest or leads […]

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Content Marketing Deconstructed: Legal Considerations For Agencies at Every Stage of the Process

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When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born. This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today. It’s also these digital aspects that make it all that more complex for the modern […]

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Zodiac Marketer: Pisces

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In astrology, people belonging to each zodiac sign allegedly have individual inclinations in personality, relationships, and even fate according to the alignment of the stars at the time of birth. Whether or not you believe in astrology, it can be interesting to read about the different personality traits, relationship tendencies, career paths, and the various […]

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Marketing with Video Content

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Engaging your audience with video content is essential in today’s content rich, image rich environment. It’s also important to note that our workplaces will soon be flooded with true digital natives—people who grew up with smartphones and tablets. These people communicate in a seemingly endless array of images and videos on platforms like YouTube, Snapchat, […]

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Nikki Devereux Lends Newsletter Expertise in Referral Rock Story

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Pinstripe senior project manager, Nikki Devereux, is one of 44 marketers to give advice on creating a compelling email marketing newsletter for Referral Rock. General tips included keeping language conversational instead of a lot of jargon, Tuesday is the most popular day for distribution, and lists are always a popular content tactic. Nikki mentioned that […]

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Social Media Campaign Management Secret Sauce

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A social media campaign for business, whether large or small, is more than just posting photos, ideas, industry news or funny quips on your page. Save that for your personal Facebook page, although you still need to be conscientious here (more on this in another article). A business social media campaign needs to be carefully […]

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You Can Build a Narrative for Your Company

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For businesses big and small, it’s not enough to say, “This is what we make” or “This is what we do.” It’s generic and outdated. People are looking for authenticity and value—a brand they can trust. And the best way to show them is through a corporate narrative. Building a narrative comes from a shift […]

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Join the Social Media Party

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There are several reasons social media attracts the enthusiastic interest of marketing professionals. First and foremost, it’s where you find huge audiences—literally billions of people. Additionally, you can target populations based on demographics as well as individual interests. Social media campaigns aren’t difficult to carry out, either; tweeting or posting a Facebook message doesn’t require […]

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