Building Client Centric Plots When Writing Content

The book 20 Master Plots and How to Build Them came at the perfect time for us. Over the last couple of years, content writing has become more about the story and less about “keyword stuffing.” As we discussed in a previous article, during this time Google has learned how to read and distinguish between […]

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Tips on Using the Yoast SEO Plugin for WordPress

The Yoast plugin for WordPress is an incredibly useful tool that helps you improve SEO on your website. If used properly, in conjunction with great writing and relevant content, Yoast will assist in increasing the findability of your website and blog based on your chosen keywords for each page. Below are a few tips to […]

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Storytelling: The Dark and Stormy Night of Content Marketing

Tampa Bay content marketing, blog writing, newsletters, articles, copywriting

The content world we’ve created is a keyword-saturated mess of Google juice that is lacking a human connection – the thread that makes our stories honest and memorable. We talk about storytelling all the time – encouraging and helping our clients to be authentic and personal. But I know we also fall short. One of the […]

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A Beginner’s Guide to Hashtags

You have heard the term “hashtag” used in reference to Twitter or Instagram. You may have even heard it used as slang in spoken language, usually said ironically and preceding a cliché, such as “hashtag YOLO” or “hashtag ladies who lunch.” This slang use emphasizes the original intent of the hashtag, which is to link associated […]

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Developing the Perfect Pitch

What does your company do? Why are you better than your competitors? Dazzle me with your answer before I get off this elevator on the fifth floor. The elevator pitch, so named because it should take you no longer than the average elevator ride to deliver, is your opportunity to captivate your audience. While this […]

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Marketing Professionals Answer Your Questions in This Free Business Book

Tampa Bay PR firm, public relations

Throughout my career I have been asked a variety of questions about marketing and public relations from start-up entrepreneurs to Fortune 500 executives. I’ve always said that marketing is more art than science, but with some experience, I’ve determined some commonalities and things we can all employ to grow our businesses. I am honored to […]

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AP Stylebook now includes social media terms

I remember the day I got my first AP Stylebook. I was the newly hired Advertising & Media Relations Director for a very large law firm, when my assistant came into my office, took inventory of all of the supplies left behind by my predecessor and made a list of all the things I would […]

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