Top Do’s and Don’ts for Your Content Strategy

Content marketing - advertising agency

Whether it’s annually or quarterly, a good content strategy guides you through a range of marketing activities that actively engage with your audience. Your strategy contributes to an overall marketing plan with coordinated messaging for each activity to stay on brand and drive more conversions. Content Strategy Goals The main goal of your content strategy […]

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Content Marketing Deconstructed: Legal Considerations For Agencies at Every Stage of the Process

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When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born. This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today. It’s also these digital aspects that make it all that more complex for the modern […]

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Marketing with Video Content

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Engaging your audience with video content is essential in today’s content rich, image rich environment. It’s also important to note that our workplaces will soon be flooded with true digital natives—people who grew up with smartphones and tablets. These people communicate in a seemingly endless array of images and videos on platforms like YouTube, Snapchat, […]

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Social Media Campaign Management Secret Sauce

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A social media campaign for business, whether large or small, is more than just posting photos, ideas, industry news or funny quips on your page. Save that for your personal Facebook page, although you still need to be conscientious here (more on this in another article). A business social media campaign needs to be carefully […]

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Marketing Must Haves for 2018

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In the 2018 race to the top of relevant search results, companies of every shape and size will be adding more to their online experience. Simply having a website and a few Google Ads isn’t going to be enough to conquer the world of online marketing. And, if you don’t follow a comprehensive approach to […]

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