Case Study: Landis + Evans Logo Redesign

The choice to rebrand a company is a tough one. There are many factors to consider, including SEO on the current name, the company history, and recognition by existing clients and the industry. Even though it may seem like a monumental move, in our experience it has always worked out beautifully. Landis + Evans was […]

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Zodiac Marketer: Cancer

cancer zodiac marketer_featured

Our next zodiac sign is Cancer: birthdays between June 21 – July 22. Cancer is a water sign with the following strengths: loyalty, tenacity, and persuasiveness. Perfect traits for a strong marketer to possess. Cancer’s weaknesses can put a wrench in any marketing or business project. Being moody, pessimistic, and insecure are surefire ways to […]

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Photography and Video: Building a Media Library

Videography Videographer St. Petersburg, Florida

Building a media library is to marketing what building a foundation is to a house. Nearly every marketing piece in your repertoire will utilize some asset from your media library. From your social media posts to your brochures and collateral, illustrations, icons, photos and video are at the core of your business, so having a […]

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More is Not Merrier in the Marketing Creative Process

creative-marketing-process_featured copy

How many people should have input into the creative aspects of a marketing message? Is that too difficult a question to ask? Let’s see. We’ll start at the point after we’re committed to a project and we have a clear objective in mind. Now let’s invite people until we get everyone we need. Start with […]

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Trade Shows: To Participate or Not … that’s the Last Question

trade show marketing

At some point, you may hear of a trade show for your industry and entertain the notion of attending. The immediate question is whether such an excursion would be a worthwhile investment of time, effort and money.  Reaching that determination will require carefully considered answers to several other questions, first. Begin by asking yourself what […]

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Copy vs. Graphics: Bickering Spouses of Advertising?

copywriting graphic design - St. Petersburg Florida

In this age of social media, viral videos and search engine optimization (SEO), the role of imagery and copy in marketing is like ever-present background noise. And yet from billboards to websites, the healthy marriage of copy and graphics is almost always a critical component in the successful execution of promotional efforts. The relationship between […]

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Cool Business Card Design

Have you ever received a business card that felt more like a gift than an exchange of contact information? Business cards like this may seem like a distant goal, something to yearn for but perhaps never to achieve. We are here to tell you that this is not the case – with the right designer […]

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