The choice to rebrand a company is a tough one. There are many factors to consider, including SEO on the current name, the company history, and recognition by existing clients and the industry. Even though it may seem like a monumental move, in our experience it has always worked out beautifully. Landis + Evans was […]
Our next zodiac sign is Cancer: birthdays between June 21 – July 22. Cancer is a water sign with the following strengths: loyalty, tenacity, and persuasiveness. Perfect traits for a strong marketer to possess. Cancer’s weaknesses can put a wrench in any marketing or business project. Being moody, pessimistic, and insecure are surefire ways to […]
Remember one of the best scenes in Wonder Woman? When she’s in the trench and decides to rescue that little town? That’s when she puts on her tiara, steps onto the battlefield and saves an entire town. She’s pretty badass. Her tiara is a symbol of her royal heritage. The gold tiara has a red […]
Building a media library is to marketing what building a foundation is to a house. Nearly every marketing piece in your repertoire will utilize some asset from your media library. From your social media posts to your brochures and collateral, illustrations, icons, photos and video are at the core of your business, so having a […]
How many people should have input into the creative aspects of a marketing message? Is that too difficult a question to ask? Let’s see. We’ll start at the point after we’re committed to a project and we have a clear objective in mind. Now let’s invite people until we get everyone we need. Start with […]
Graphic design as a promotional tool dates back to the 19th century, when the earliest form of graphic design relied solely on typography to make a point. During these early days, text, font style, and font size were the main vehicles of emphasis; you can see how designers started playing with different typefaces and boldness […]
At some point, you may hear of a trade show for your industry and entertain the notion of attending. The immediate question is whether such an excursion would be a worthwhile investment of time, effort and money. Reaching that determination will require carefully considered answers to several other questions, first. Begin by asking yourself what […]
In this age of social media, viral videos and search engine optimization (SEO), the role of imagery and copy in marketing is like ever-present background noise. And yet from billboards to websites, the healthy marriage of copy and graphics is almost always a critical component in the successful execution of promotional efforts. The relationship between […]
Have you ever received a business card that felt more like a gift than an exchange of contact information? Business cards like this may seem like a distant goal, something to yearn for but perhaps never to achieve. We are here to tell you that this is not the case – with the right designer […]
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