Mastering Marketing: A Senior Entrepreneur’s Blueprint

marketing for entrepreneurs

By Gloria Martinez of WomenLed.org. In today’s dynamic business landscape, age is no longer a barrier to entrepreneurial success. In fact, it can be a valuable asset. As the world witnesses a surge in senior entrepreneurs, individuals with decades of experience are proving that it’s never too late to pursue one’s business dreams. However, launching […]

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Top Do’s and Don’ts for Your Content Strategy

Content marketing - advertising agency

Whether it’s annually or quarterly, a good content strategy guides you through a range of marketing activities that actively engage with your audience. Your strategy contributes to an overall marketing plan with coordinated messaging for each activity to stay on brand and drive more conversions. Content Strategy Goals The main goal of your content strategy […]

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Tips to Improve Engagement with Your Website

SEO marketing agency Tampa Bay Florida

No matter how much backend search engine optimization you do, your website content is the key to moving up the ranks on Google’s search engine results page (SERP). Content is what people want to see. Google does, too. In fact, quality content is a cornerstone of search engine optimization. Improved Engagement = Increased Organic Search […]

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Pinstripe Answers: Do email newsletters still work?

Write and design email newsletters - Tampa Bay Florida

by Michael Premo, Senior Content Manager Remember when email was all we had for direct-to-consumer digital marketing? Today, marketers have so much more at their disposal, such as PPC, chatbots and influencers, that these seem to have pulled away from email’s effectiveness. In some cases, it’s absolutely true. But, for the most part, these newer […]

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What is Pay Per Click or PPC Marketing?

Tampa Bay digital marketing

In short, if you own a business, it’s something you should be doing! Pay-per-click (PPC) marketing is digital advertising, usually using Google Ads (formerly Google Adwords). Google Ads are the internet’s form of the paid advertisements you find in printed newspapers and magazines. Why Google Ads? Google search commands the online search market. What did […]

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Build a Recession Proof Marketing Plan

Tampa Bay marketing company

Marketing tends to be one of the first things to go during an economic slowdown, but it shouldn’t be. We all know that the ups and downs in business are inevitable, so we should build a recession-proof marketing plan. Saving Money Is a Priority When marketing budgets get slashed, the CFOs are essentially preparing for […]

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Online Marketing: 5 Things That Most Smart People Don’t Know

Tampa Bay marketing firm online digital marketing social media

Online marketing is one of those things that’s easy to start but difficult to do correctly. That’s because the internet makes it easy for people with little or no experience to present themselves as experts and give lots of bad advice. It’s bad enough when this bad advice doesn’t produce results, but in many cases, […]

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How DO you do it?

Social Media social media marketing

I’ve been doing a lot of presentations about social media, web 2.0 and online reputation management lately. After 50 minutes of running through the design of a social media strategy, policies and a variety of executions, I inevitably get the question, “How do you keep up with it all?” The short answer is that we […]

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