Whether it’s annually or quarterly, a good content strategy guides you through a range of marketing activities that actively engage with your audience. Your strategy contributes to an overall marketing plan with coordinated messaging for each activity to stay on brand and drive more conversions. Content Strategy Goals The main goal of your content strategy […]
No matter how much backend search engine optimization you do, your website content is the key to moving up the ranks on Google’s search engine results page (SERP). Content is what people want to see. Google does, too. In fact, quality content is a cornerstone of search engine optimization. Improved Engagement = Increased Organic Search […]
by Michael Premo, Senior Content Manager Remember when email was all we had for direct-to-consumer digital marketing? Today, marketers have so much more at their disposal, such as PPC, chatbots and influencers, that these seem to have pulled away from email’s effectiveness. In some cases, it’s absolutely true. But, for the most part, these newer […]
by Nikki Devereux, Director of Account Management In short, if you own a business, it’s something you should be doing! Pay Per Click (PPC) marketing is digital advertising, usually using Google Ads (formerly Google Adwords). Google Ads are the internet’s form of the paid advertisements you find in printed newspapers and magazines. Why Google […]
Marketing tends to be one of the first things to go during an economic slowdown, but it shouldn’t be. We all know that the ups and downs in business are inevitable, so we should set in place a marketing strategy that is recession proof. Saving Money Is a Priority When marketing budgets get slashed, the […]
Online marketing is one of those things that’s easy to start, but difficult to do correctly. That’s because the internet makes it easy for people with little or no experience to present themselves as experts and give lots of bad advice. It’s bad enough when this bad advice doesn’t produce results, but in many cases, […]
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