Do You Have Your ‘Elevator Speech’ Ready?

Tampa Bay marketing firm

You and a stranger are standing in a hotel lobby, waiting for an elevator. He has the appearance of a fine, upstanding chap, and you’re in an affable mood, so you comment on what a nice day it is. He’s welcoming of conversation. Additional pleasantries ensue, followed by introductions and the customary handshake. The elevator […]

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Pinstripe Bookshelf: The Perfect Pitch

Pinstripe Marketing books

I’ve been invited to pitch for hundreds of pieces of business over the course of my career, and I’ve been fortunate to win a significant percentage of them. Our clients know we don’t go into meetings with PowerPoint presentations or slick handouts – we’ve all suffered enough with death by PowerPoint.* According to Jon Steel, […]

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