Move over motivating, appealing, and inspiring. The new word in marketing is fascinating.

Sally Hogshead

As a self-professed marketing nerd, I try to keep an eye out for the latest books and resources to stay sharp. Since I enjoyed Hogshead’s Radical Careering several years ago, pre-ordering my copy of Fascinate was a no brainer. Living up to its title, Fascinate is smart, funny and conversational – like Sally has sent […]

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