Case Study: Pasco-Hernando State College Google Ads

Google ad agency PPC Tampa Bay Florida

Pasco-Hernando State College (PHSC) is a public college in Florida with campuses in Pasco and Hernando counties. It has additional campuses in Brooksville, Dade City, New Port Richey, Spring Hill, and Wesley Chapel. PHSC hired Pinstripe Marketing to promote their Rapid Credentialing Program, which offers courses to achieve certification in as little as 8 weeks. […]

Read More…

What is Pay Per Click or PPC Marketing?

Tampa Bay digital marketing

In short, if you own a business, it’s something you should be doing! Pay-per-click (PPC) marketing is digital advertising, usually using Google Ads (formerly Google Adwords). Google Ads are the internet’s form of the paid advertisements you find in printed newspapers and magazines. Why Google Ads? Google search commands the online search market. What did […]

Read More…

How DO you do it?

Social Media social media marketing

I’ve been doing a lot of presentations about social media, web 2.0 and online reputation management lately. After 50 minutes of running through the design of a social media strategy, policies and a variety of executions, I inevitably get the question, “How do you keep up with it all?” The short answer is that we […]

Read More…