Search engine optimization (SEO) is a moving target with a mysterious algorithm that no one seems to be able to define precisely. While this fact can be frustrating, if you can look at it from a positive standpoint, it can be to your benefit. Why? No One Else Has the Exact Answer Either We are […]
Data Harvesting: Before the internet, data collection was primarily census information and zip codes. Of course, there was more to it, but it was far less precise. Today, Google, Facebook and Microsoft (Bing) trade services to consumers for information about them—keeping an ongoing record of their activity—eventually they know what you look like and exactly […]
The book 20 Master Plots and How to Build Them came at the perfect time for us. Over the last couple of years, content writing has become more about the story and less about “keyword stuffing.” As we discussed in a previous article, during this time Google has learned how to read and distinguish between […]
You have heard the term “hashtag” used in reference to Twitter or Instagram. You may have even heard it used as slang in spoken language, usually said ironically and preceding a cliché, such as “hashtag YOLO” or “hashtag ladies who lunch.” This slang use emphasizes the original intent of the hashtag, which is to link associated […]
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