Pinstripe Alumni Profile: Jeff Zampino

Jeff Zampino

As part of our special 25th anniversary series, ‘Where Are They Now?’ we’re catching up with former team members who left an indelible mark on Pinstripe’s legacy. Today, we’re catching up with Jeff Zampino, a pivotal member of Pinstripe’s early days. In fact, Jeff designed the original Pinstripe Marketing logo that we’re still using today! […]

Read More…

Quick Tip: Brand Guidelines Begin with Internal Rollout

Branding design guidelines

by Michael Premo, Content Strategist Graphic designers and the marketing department aren’t the only ones that need to know how to steer your brand in the right direction. If you want to maintain your brand’s integrity, you need to start from within.   Maintaining Brand Identity You already know that your brand is more than […]

Read More…

Rebranding? Let’s Talk About Your Logo

rebrand logo package design Tampa Bay Florida

Every company, from Fortune 500 to a small family-owned business, goes through a period when their brand needs a new look—a brand refresh. It’s such a major undertaking that often gets delayed until it starts hurting the bottom line. That’s how powerful your logo is. People associate your products and services with it on both […]

Read More…

Retail Branding: Treasure Island Cigar Lounge

branding campaign_billboard

The vast majority of Pinstripe’s clients are professional services firms – law, healthcare, architecture, technology, consulting, etc. Over the years, we’ve become pretty good at developing brands and crafting messages that work in those industries, but every once in a while, we get a project that falls outside the norm, which gives everyone a little […]

Read More…

Pinstripe and Southern Roots Realty Win Silver Davey Award

Web marketing agency - Tampa Bay Florida

Pinstripe Marketing and Southern Roots Realty – proud recipients of a silver Davey Award for the Southern Roots website. What is a Davey Award? We asked the same question about a year ago, and the path leading to us receiving one is a prime example of good marketing (both on our part and the Davey […]

Read More…

What Makes a Business Card ‘Cool?’

business card design - Tampa Bay Florida

If you’re someone whose work puts in you in contact with new people on a regular basis, you probably have a substantial supply of business cards. Doubtlessly, you also have a nice collection of business cards from the professionals you meet. Perhaps you’ve encountered one or two that caused you to pause and examine it […]

Read More…

Logo Design and Corporate Identity Manuals

Tampa Bay graphic design and advertising agency

The history of graphic design is extensive and can be traced back hundreds of years. For the sake of this article, we are going to focus on graphic design as it was forming during the industrial era, and how the appearance and growth of corporations affected one aspect of graphic design in particular – logo […]

Read More…

Copy vs. Graphics: Bickering Spouses of Advertising?

copywriting graphic design - St. Petersburg Florida

In this age of social media, viral videos and search engine optimization (SEO), the role of imagery and copy in marketing is like ever-present background noise. And yet from billboards to websites, the healthy marriage of copy and graphics is almost always a critical component in the successful execution of promotional efforts. The relationship between […]

Read More…