Zodiac Marketer: Libra

by Nikki Devereux, Director of Account Management Our next zodiac sign is Libra: birthdays between September 23 – October 22. Libra is an air sign with the strengths: cooperative, diplomatic, social. Libra weaknesses are indecisiveness and self-pity. We’ll explore ways these positive and negative traits can be applied or avoided in marketing and business practices. […]

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The Science of Spreading Ideas

Spreading Ideas  Academia has a strong theory concerning the spread of ideas, concepts, and technology. Yes, math is involved, but thankfully, I am a writer who is averse to math. So, any trepidations you may have had should be quickly dissipating. Diffusion Theory  Everett Rogers formed his Diffusion of Innovation theory back in 1962. Over […]

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