Maximizing Marketing Success in Professional Services Firms

professional services marketing agency Florida

In the dynamic landscape of professional services, business owners and their marketing teams seek strategic collaborations to elevate their firms’ marketing endeavors. Partnering with trusted marketing agencies has a profound impact on these alliances across diverse sectors, including law, finance, architecture, engineering, technology, education, and non-profits. The Importance of Trusted Partnerships Establishing collaborations with reputable […]

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The Crucial Role of Marketing Agencies Specialized in Professional Services Firms

professional services marketing meeting

In the world of professional services, the role of marketing agencies has become crucial in shaping brand narratives, driving growth, and establishing a competitive edge. In industries that are historically late adopters, senior marketing roles and marketing departments are still relatively new concepts, often sharing duties with administration, human resources, and even technology. Why is […]

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Pinstripe Marketing Launches New Web Site for Macfarlane Ferguson & McMullen

law firm website design

We are excited to announce the launch of a new website for Macfarlane Ferguson & McMullen, the oldest law firm in Florida. The new site,, illustrates the firm’s legacy, allows visitors to quickly find a lawyer with several search options, and provides the firm with a tool to keep their audience up-to-date on their […]

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Florida Bar updates lawyer advertising rules

Ginger Reichl

The Florida Bar has issued updated advertising rules (effective May 1, 2013) that address changes in how lawyers can communicate on their websites and social media, along with a few changes to the ad submission requirements. Pinstripe president Ginger Reichl spoke with Jane Meinhardt at the Tampa Bay Business Journal about the changes and how […]

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Florida law firms face delays in online marketing rules


Ginger Reichl comments on the Bar’s changes to rules for legal web sites and when they will go into effect in today’s Tampa Bay Business Journal. Law firms face delays in Bar clarifications of online marketing rules Tampa Bay Business Journal – by Jane Meinhardt Staff writer The on-again, off-again deadline for implementing new rules […]

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Legal Marketing Roundtable

Legal Marketing Association

My team at Pinstripe Marketing and I are pleased to sponsor the May Tampa Bay Legal Marketing Association luncheon roundtable. While most of the organization’s luncheons feature an industry speaker, we often find that we get the most out of the discussions with one another. It is a challenge to stay on top of the changes […]

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Pinstripe Marketing President Presents Marketing Seminar for Trial Lawyers


I’ll be delivering my Online Reputation Management (ORM) presentation to the Trial Law Section of the St. Petersburg Bar Association on Wednesday, May 12th. Lawyers have a unique challenge when it comes to ORM and using social media. With the rules imposed by the Florida Bar and other professional codes of conduct, they have to […]

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Lawyers: Post successes at your own risk

legal marketing Florida

The Florida Bar has thrown a monkey wrench into legal marketing once again. Web sites have been treated as ‘information upon request’ for years, but the Supreme Court has decided that they must now comply with the Florida legal advertising rules. Recognizing some of the confusion the new rule has caused, the Bar requested a […]

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