Creating a Brand for Your Small Business

Creating-a-Brand-for-Your-Small-Business

by Tina Martin of Ideaspired In today’s hyper-competitive market, branding is everything. You’ll need to intentionally create a brand that establishes your company as high quality and trustworthy in the eyes of the customers. What’s In a Brand? Your company’s brand goes beyond its name and good logo — it’s the public perception of your […]

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Case Study: Landis + Evans Logo Redesign

Engineering marketing agency

The choice to rebrand a company is a tough one. There are many factors to consider, including SEO on the current name, the company history, and recognition by existing clients and the industry. Even though it may seem like a monumental move, in our experience it has always worked out beautifully. Landis + Evans was […]

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Marketing Maintenance: Perfect Time for a Fresh, New Look

rebranding and logo design - St. Petersburg, Florida

You may know that there’s something wrong with your brand identity, but can’t quite put your finger on it. It could be something that just cosmetic, or it could be something that goes much deeper. Refresh Versus Rebrand It takes years to build your brand identity, and you want to be able to maintain its […]

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Quick Tip: Brand Guidelines Begin with Internal Rollout

Branding design guidelines

by Michael Premo, Content Strategist Graphic designers and the marketing department aren’t the only ones that need to know how to steer your brand in the right direction. If you want to maintain your brand’s integrity, you need to start from within.   Maintaining Brand Identity You already know that your brand is more than […]

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Rebranding? Let’s Talk About Your Logo

rebrand logo package design Tampa Bay Florida

Every company, from Fortune 500 to a small family-owned business, goes through a period when their brand needs a new look—a brand refresh. It’s such a major undertaking that often gets delayed until it starts hurting the bottom line. That’s how powerful your logo is. People associate your products and services with it on both […]

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Pinstripe Marketing’s Thoughts on Creative Design for B2B Corporate Identity

Macfarlane Ferguson & McMullen law firm logo and visual guidelines

The history of design is extensive and can be traced back hundreds of years. For the sake of this article, we are going to focus on the elements of creative design, because businesses need to understand the process and how it affects their corporate identity. Logo Design and Corporate Identity In the past, the designer […]

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Retail Branding: Treasure Island Cigar Lounge

branding campaign_billboard

The vast majority of Pinstripe’s clients are professional services firms – law, healthcare, architecture, technology, consulting, etc. Over the years, we’ve become pretty good at developing brands and crafting messages that work in those industries, but every once in a while, we get a project that falls outside the norm, which gives everyone a little […]

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Spotlight: Kokolakis Logo Design, Head Shots, Video and Stationery

kokolakis contracting print materials_ copy

Kokolakis Contracting is one of those clients that we just can’t wait to see. We realized this when we did headshots with a whole group of the Tarpon Springs office staff, including President Joe Kokolakis, at the beautiful old Florida Brewing Co. building (currently home of the Swope Rodante law firm) in Ybor City. We […]

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Pinstripe Brands Florida Nature Preserve Cemetery

Branding agency - St. Petersburg, Florida Tampa Bay

In May 2014, we were invited to visit a 40-acre parcel of what was formerly part of the J.B. Starkey Ranch to hear about an idea. After attending a workshop at a national land conservation conference years earlier, Laura Starkey had an idea to develop a business model that would allow her to conserve natural lands while […]

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