by Gloria Martinez at WomenLed.org Every business needs a stellar marketing campaign if they are going to live up to their full potential. This is especially true nowadays; businesses big and small are all vying for consumers’ attention, whether it’s through traditional marketing or a digital approach. When the time comes to put together a […]
by Nikki Devereux, Director of Account Management Have you started thinking about your business in the new year, particularly from a marketing perspective? It’s definitely not too early to start doing so, because if you wait until December, it will be too late. Now is a good time to come up with fresh, new ideas […]
When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born. This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today. It’s also these digital aspects that make it all that more complex for the modern […]
Marketing has changed a lot over the years and I’ve been fortunate enough to see how it has taken shape. In the past, we used broadcast and print marketing to reach out to consumers and businesses. Back then, we didn’t call it traditional marketing. We just called it marketing. Today, the digital universe has not […]
I know, it’s still summer and I’m writing about marketing budgets. How about this? Instead of writing about budgets, I could write about something fun, like branding and networking. But we wouldn’t get to do any of those fun things without a budget. Am I right? So, let’s talk budgeting for your marketing and I […]
It’s no secret that I have been a fan of Wonder Woman since an early age. And, for good reason. She symbolizes the strength and intelligence every woman possesses. My personal philosophy of Wonder Woman marketing goes into every project I’m a part of, every meeting I attend and every opportunity that comes my way. […]
In the 2018 race to the top of relevant search results, companies of every shape and size will be adding more to their online experience. Simply having a website and a few Google Ads isn’t going to be enough to conquer the world of online marketing. And, if you don’t follow a comprehensive approach to […]
Imagery of the passing year as a weary old man, and the coming 12 months as a smiling toddler, are common. For businesses, the symbolism is especially appropriate. As a healthy child should develop into maturity, business owners hope each new year brings growth to their companies, and marketing strategy is a key part of […]
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