The Best Steps to Growing Your Business

Tampa Bay marketing agency

by Gloria Martinez at WomenLed.org Running a successful business is never easy; growing it can be even more difficult. However, if you’re prepared and have the right resources in place, the process of taking your business to the next level doesn’t have to be grueling. In the following article, we’ll look at some of the best […]

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Five Market Research Steps for New Product Development

marketing agency assistance for developing a new product

by Gloria Martinez, WomenLed Businesses release new products and services all the time. Unfortunately, though, many of them fail due to a lack of market research. Put simply, market research helps businesses gain valuable insights into the needs, wants, and preferences of their target audience. Without market research, you risk launching a product or service […]

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Guidelines for When You Need a Marketing Agency

When do I hire an advertising agency Florida

by Gloria Martinez at WomenLed.org Every business needs a stellar marketing campaign if they are going to live up to their full potential. This is especially true nowadays; businesses big and small are all vying for consumers’ attention, whether it’s through traditional marketing or a digital approach. When the time comes to put together a […]

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B2B Marketing Checklist

Marketing planning Tampa Bay Florida

Have you started thinking about your business in the new year, particularly from a marketing perspective? It’s definitely not too early to start doing so because if you wait until December, it will be too late. Now is a good time to come up with fresh, new ideas to promote your business. Planning ahead will […]

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Content Marketing Deconstructed: Legal Considerations For Agencies at Every Stage of the Process

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When a person, brand, or organization creates its own platform to share and influence, a content marketing initiative is born. This practice has been going on long before digital capabilities made it as accessible and mainstream as it is today. It’s also these digital aspects that make it all that more complex for the modern […]

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Digital Marketing – What’s Your Strategy?

digital marketing ppc

Marketing has changed a lot over the years and I’ve been fortunate enough to see how it has taken shape. In the past, we used broadcast and print marketing to reach out to consumers and businesses. Back then, we didn’t call it traditional marketing. We just called it marketing. Today, the digital universe has not […]

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Budget Season Coming Soon!

Stack of $100 bills

I know, it’s still summer and I’m writing about marketing budgets. How about this? Instead of writing about budgets, I could write about something fun, like branding and networking. But we wouldn’t get to do any of those fun things without a budget. Am I right? So, let’s talk budgeting for your marketing and I […]

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Everything I Know About Marketing, I Learned from Wonder Woman

wonder-woman-public-relations-marketing

It’s no secret that I have been a fan of Wonder Woman from an early age. And for good reason. She symbolizes the strength and intelligence every woman possesses. My personal philosophy of Wonder Woman marketing goes into every project I’m a part of, every meeting I attend, and every opportunity that comes my way. […]

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Marketing Must Haves for 2018

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In the 2018 race to the top of relevant search results, companies of every shape and size will be adding more to their online experience. Simply having a website and a few Google Ads isn’t going to be enough to conquer the world of online marketing. And, if you don’t follow a comprehensive approach to […]

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Resolve to devote quality time to your customers through marketing strategy

Tampa Bay marketing company

Imagery of the passing year as a weary old man, and the coming 12 months as a smiling toddler, are common. For businesses, the symbolism is especially appropriate. As a healthy child should develop into maturity, business owners hope each new year brings growth to their companies, and marketing strategy is a key part of […]

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