Zodiac Marketer: Taurus

Tampa Bay marketing agency

Our next zodiac sign is Taurus: birthdays between April 20 – May 20. Taurus is an earth sign with the following strengths: reliable, patient, practical, devoted, responsible and stable.  Many of these are strengths that businesses are looking for in a marketing agency, or any partnership for that matter. We’ll also take a look at […]

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Zodiac Marketer: Aries

Tampa Bay Marketing agency

Our next zodiac sign is Aries: birthdays between March 21 – April 19. Aries is a fire sign with the following strengths: courage, determination, confidence, enthusiasm, optimism, honesty and passion. As with Pisces, there are plenty of Aries traits that apply directly to marketing. We’ll also take a look at Aries’ weaknesses: impatience, moodiness, short […]

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Public Relations: Be Honest, Be Authentic

public relations billboard

Over the years, we’ve seen many public relations disasters, both in Hollywood and in our own backyard. Some were handled quickly and with compassion, while others not so much. We have even seen major corporations and CEOs suffer the fate of PR mismanagement. Some are still trying their best to regain consumer confidence. You may […]

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Photography and Video: Building a Media Library

Videography Videographer St. Petersburg, Florida

Building a media library is to marketing what building a foundation is to a house. Nearly every marketing piece in your repertoire will utilize some asset from your media library. From your social media posts to your brochures and collateral, illustrations, icons, photos and video are at the core of your business, so having a […]

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Truth in Advertising: Wonder Woman’s Lasso of Truth

marketing lasso of truth_billboard

Few things can heighten the suspense of a cop drama like a good ol’ fashioned lie detector scene. The machine has its tentacles on the perpetrator. A large needle jumps for every spike in their heart rate, confirming what was suspected all along. William Marston, the co-inventor of the lie detector, went by the pen […]

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Stop and See the Big Picture

marketing strategy_featured

It seems lately that the world is spinning a little faster because every day is filled with more to do. Who has Time to see the Bigger Picture stuff? Over the years, we have met some really interesting leaders in our local and state business community. It’s such an honor because we get to exchange […]

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More is Not Merrier in the Marketing Creative Process

creative-marketing-process_featured copy

How many people should have input into the creative aspects of a marketing message? Is that too difficult a question to ask? Let’s see. We’ll start at the point after we’re committed to a project and we have a clear objective in mind. Now let’s invite people until we get everyone we need. Start with […]

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Plan to Remember the New Year When It Becomes Old

marketing plan

How well do you remember 2016? Yes, we do mean 2016. And we might ask the same thing about 2015 –and the preceding years as well—going all the way back to the day you started your business. Of course, we know you remember some things very well—like when you hired a great employee, or fired […]

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10 Lessons from ‘A Christmas Story’ Applied to Marketing

christmas story marketing tips

Even if you don’t do it yourself, you probably know at least one person who sees the word, “fragile” and goes on to loudly pronounce it “fra-gee-LAY.” Such is the ubiquitous influence of the nostalgic 1984 film, A Christmas Story. So, in the spirit of the season, we thought we’d shoehorn the movie into a […]

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Et Cultura Festival – Interactive Sessions, Music, Art, Film, Craft

seeds-et-cultura-public-relations-pr Event

Et Cultura Festival wrapped up last week, and we wanted to share just a few of the interesting things we saw and experienced over the five-day festival’s myriad activities. It was definitely a whirlwind week and since we do public relations for the festival, the few weeks before were pretty hectic as well, but we […]

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