Offline Marketing in the Digital Age

Business Public Relations

On this National Day of Unplugging, we remember the enduring power of traditional “offline marketing.” While digital marketing is undoubtedly crucial, offline strategies hold a unique charm, but more importantly, effectiveness, especially for B2B and professional services firms. Let’s rediscover the timeless tactics and unexpected benefits of offline marketing. Why Offline Marketing Still Matters Building […]

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Mastering Marketing: A Senior Entrepreneur’s Blueprint

marketing for entrepreneurs

By Gloria Martinez of WomenLed.org. In today’s dynamic business landscape, age is no longer a barrier to entrepreneurial success. In fact, it can be a valuable asset. As the world witnesses a surge in senior entrepreneurs, individuals with decades of experience are proving that it’s never too late to pursue one’s business dreams. However, launching […]

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The Best Steps to Growing Your Business

Tampa Bay marketing agency

by Gloria Martinez at WomenLed.org Running a successful business is never easy; growing it can be even more difficult. However, if you’re prepared and have the right resources in place, the process of taking your business to the next level doesn’t have to be grueling. In the following article, we’ll look at some of the best […]

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Women’s Conference of Florida Recap 2019

Florida Women Entrepreneur

by Nikki Devereux, Director of Account Management I attended the Women’s Conference of Florida for the second time, and it was just as awesome as that first time two years ago. There’s so much energy, positivity and inspiration surrounding everyone in the room, it’s contagious. Being general admission and going it alone, while it may […]

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Zodiac Marketer: Libra

Tampa Bay marketing firm

Our next zodiac sign is Libra: birthdays between September 23 – October 22. Libra is an air sign with the strengths: cooperative, diplomatic, social. Libra weaknesses are indecisiveness and self-pity. We’ll explore ways these positive and negative traits can be applied or avoided in marketing and business practices.   Cooperation in Marketing Most creative practices […]

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Ginger Reichl Presents at FSU Women in Leadership Conference

ginger feature speaker

On International Women’s Day, Pinstripe president Ginger Reichl had the honor of returning to her alma mater to speak at the Florida State University Women in Leadership Conference. More than 600 community members and students attended the event at the Turnbull Conference Center on the FSU campus. Ginger’s presentation focused on the power of building […]

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Setting Client Expectations

setting client expectations marketing

You’re talking to a prospective client. How would you present the work your company does? What might you say about your company’s productive efficiency. How responsive are you to client needs? What would you say about the professionalism of your staff? How important is corporate responsibility? We’d guess our readers always answer these questions exactly […]

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If I Have to Go to One More Happy Hour…

networking_featured

Networking always seems like it revolves around a happy hour or cocktails in a conference room with some finger foods. These events can be effective in bringing people out to mingle but really lose their luster after a while. Below are a few networking ideas that stray from the traditional “bring your business cards” happy […]

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The Benefits of Serving on a Board of Directors

Tampa Bay marketing company

Being on a board is a major commitment but incredibly rewarding both personally and professionally. Working side by side with colleagues across many different disciplines is a great way to learn more about other companies as well as share your story. A board is a great place to meet new friends and new clients, learn […]

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Maintaining Connections – Keep Up to Date with Your Network

Tampa Bay social media management

We were pretty wowed by a speaker at a recent Association of Legal Administrators Business Partner Showcase and felt compelled to share some of his insights. Not only was Ari Kaplan an engaging speaker, but what he had to say was so valuable that we remained fairly riveted throughout his presentation. Whether or not it […]

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