by Michael Premo, Content Strategist This is a question we get asked about a lot. Getting rid of a bad review is not easy, but there are ways to fix it, all of which depend upon where it’s at and your level of interaction. Many of our clients are in the professional services industry. They […]
For many years, we have helped brands build and maintain their online reputations. The key has been consistency and doing a few things well, as opposed to trying to do everything poorly. Taking control of your online reputation is more important today than it has ever been. The amount of people relying on the internet […]
Public and readily accessible customer reviews are a fact of life for today’s business owners. Whether focused on a specific industry such as reviews at Hotels.com or covering a wide range of companies (i.e. Google Reviews, Yelp … etc.) there are plenty of online sites that want consumers to rate satisfaction with a recent purchase. […]
There was once a time when you could have a bad day, justifiably lose patience with a customer, or unavoidably fail to deliver as promised, and those rare transgressions would be little noted nor long remembered. And anyone making it his life’s work to badmouth your business was readily identifiable and had to back up […]
We were pretty wowed by a speaker at a recent Association of Legal Administrators Business Partner Showcase and felt compelled to share some of his insights. Not only was Ari Kaplan an engaging speaker, what he had to say was so valuable that we remained fairly riveted throughout his presentation. Whether or not it was […]
Even the best businesses receive negative comments on social media. Sometimes it’s downright painful to read them, but remember: It isn’t personal. And there IS a bright side! Just as positive comments help us understand what we’re doing well, negative feedback can offer insights into areas for improvement. Social media platforms provide a forum for us […]
In my online reputation presentation, I ask participants to Google themselves and see what they find. Google their name. Google their brand. Google the terms they want to be known for. When a local news anchor wanted to do a story about online reputation, she went to Google to find a subject matter expert to […]
A half-day program titled “Talking Tech: Communicating in the 21st Century” is scheduled from 8 a.m.-1:30 p.m., Wednesday, May 25, at The Tampa Club, 101 E. Kennedy Blvd. # 4200, in Tampa. Featured speakers are Ginger Reichl of Tampa Bay advertising agency, Pinstripe Marketing, who will talk about online reputation management; Bryan Marks of Irvin Steel, who will […]
Admit it. You’ve Googled yourself. Did you like what you found? The latest buzz in communications is around online reputation management and how you can influence the information people can find about you and your firm on the web. In the first Legal Marketing Association – Tampa Bay chapter meeting of the year, Ginger Reichl, president […]
I’ll be delivering my Online Reputation Management (ORM) presentation to the Trial Law Section of the St. Petersburg Bar Association on Wednesday, May 12th. Lawyers have a unique challenge when it comes to ORM and using social media. With the rules imposed by the Florida Bar and other professional codes of conduct, they have to […]
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