Confidence Conveys Strength in Marketing

wonder-woman-strong-marketing_billboard

There’s no denying that Wonder Woman is super strong. It’s said that she is even stronger than Hercules. And in the comic book series, she beats Superman twice to save the world. This kind of strength gives her confidence and vice versa—her confidence also gives her strength. The Confident, Trusted Advisor Wonder Woman’s confidence is […]

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The Five P Chords of B2B Marketing Messaging

b2b messaging

Many popular songs are recorded using only a few guitar chords. For instance, Wild Thing by The Troggs, Bad Moon Rising by Creedence Clearwater Revival, and Sweet Home Alabama by Lynryd Skynryd use only three. No, they are not the same three chords—and there are others to choose from—but the point is you don’t have […]

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