Offline Marketing in the Digital Age

Business Public Relations

On this National Day of Unplugging, we remember the enduring power of traditional “offline marketing.” While digital marketing is undoubtedly crucial, offline strategies hold a unique charm, but more importantly, effectiveness, especially for B2B and professional services firms. Let’s rediscover the timeless tactics and unexpected benefits of offline marketing. Why Offline Marketing Still Matters Building […]

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Maximizing Marketing Success in Professional Services Firms

professional services marketing agency Florida

In the dynamic landscape of professional services, business owners and their marketing teams seek strategic collaborations to elevate their firms’ marketing endeavors. Partnering with trusted marketing agencies has a profound impact on these alliances across diverse sectors, including law, finance, architecture, engineering, technology, education, and non-profits. The Importance of Trusted Partnerships Establishing collaborations with reputable […]

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The Crucial Role of Marketing Agencies Specialized in Professional Services Firms

professional services marketing meeting

In the world of professional services, the role of marketing agencies has become crucial in shaping brand narratives, driving growth, and establishing a competitive edge. In industries that are historically late adopters, senior marketing roles and marketing departments are still relatively new concepts, often sharing duties with administration, human resources, and even technology. Why is […]

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Zodiac Marketer: Aquarius

aquarius zodiac Astrology Marketing

by Nikki Devereux, Director of Account Management Our next zodiac sign is Aquarius: birthdays between January 20 – February 18. Aquarius is an air sign with the strengths of originality, being progressive, and being a humanitarian. A couple of Aquarius’ weaknesses are that they can be temperamental, uncompromising. We’ll explore ways these positive and negative […]

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Society for Marketing Professional Services Announces 2018-19 Board

Nikki_SMPSBoard_billboard

Pinstripe senior project manager, Nikki Devereux, joins the Society for Marketing Professional Services (SMPS) board as Director of Communications for her third year. During the last three years, Devereux has worked with the SMPS board to enhance member experience via website improvements and streamlining of communications. “Our board is constantly looking for ways to add […]

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Pinstripe Marketing Project Manager Nikki Devereux Named Director of Communications for Society of Marketing Professional Services (SMPS)

AEC marketing

Pinstripe Marketing project manager Nikki Devereux has joined the Board of Directors as Director of Communications for the Society of Marketing Professional Services (SMPS) Tampa Bay. Her role will include working with the board to promote and plan educational events and networking events and promote the overall organization through marketing and communications strategy. “The new […]

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