Technology has advanced at a dizzying rate over the last decade and it shows no sign of slowing that pace. Feats that we could only imagine 20 years ago are a reality today thanks to tech like virtual reality (VR) and augmented reality (AR). Science fiction movies have been using holograms and mixed reality for […]
Sound off! S M! Sound off! P S! The Society for Marketing Professional Services (SMPS) is an association of communicators dedicated to serving the A/E/C (architecture, engineering and construction) industry. I have had the pleasure of presenting to the SMPS Tampa Bay Chapter several times and they always make me feel like one of their […]
Imagery of the passing year as a weary old man, and the coming 12 months as a smiling toddler, are common. For businesses, the symbolism is especially appropriate. As a healthy child should develop into maturity, business owners hope each new year brings growth to their companies, and marketing strategy is a key part of […]
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