The choice to rebrand a company is a tough one. There are many factors to consider, including SEO on the current name, the company history, and recognition by existing clients and the industry. Even though it may seem like a monumental move, in our experience it has always worked out beautifully. Landis + Evans was […]
You may know that there’s something wrong with your brand identity, but can’t quite put your finger on it. It could be something that just cosmetic, or it could be something that goes much deeper. Refresh Versus Rebrand It takes years to build your brand identity, and you want to be able to maintain its […]
Every company, from Fortune 500 to a small family-owned business, goes through a period when their brand needs a new look—a brand refresh. It’s such a major undertaking that often gets delayed until it starts hurting the bottom line. That’s how powerful your logo is. People associate your products and services with it on both […]
“A brand should strive to own a word in the minds of the consumer.” It’s one of the key messages in Al and Laura Ries’ book, 22 Immutable Laws of Branding. I use this gem in every marketing and branding presentation I give, using national examples (Volvo, FedEx, Nordstrom) and a few locals (Beef O’Brady’s, […]
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