Pinstripe Answers: Is Sponsoring an Event a Good Investment?

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by Michael Premo, Content Specialist Deciding to sponsor an event goes to the heart of building positive relationships. It shows that you’re supporting your community and want to make it a better place to live. But, what makes event sponsorship a good investment? How do you decide which events to sponsor and which to decline? […]

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Zodiac Marketer: Pisces

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In astrology, people belonging to each zodiac sign allegedly have individual inclinations in personality, relationships, and even fate according to the alignment of the stars at the time of birth. Whether or not you believe in astrology, it can be interesting to read about the different personality traits, relationship tendencies, career paths, and the various […]

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The Six Stages of Super-Client Development

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Picture a great client. He or she will have been buying from you for quite a while. They make purchases on a regular basis. They appreciate the work you do and they respect your expertise. And the best part is that they recommend your business to their friends, family and business associates. Do you have […]

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How to Speak to Your Ideal Customers

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Earlier this year, we shared our thoughts on how to identify your ideal client. This month, we’re going to consider what to say to them once you know who they are. Speak to their concerns – Whether from surveys, conducting focus groups, or simply talking with a sizable portion of your client base, you’ll have […]

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Cultivating the Best Customer Experience

Tampa Bay marketing company

There are satisfied customers – those who have received their products or services and are content with their purchase; there are dissatisfied customers – those whose expectations have not been met; and then there are off-the-charts fans of your business – those clients who have received memorable, exceptional customer service and products. Can you think […]

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