Setting Client Expectations

setting client expectations marketing

You’re talking to a prospective client. How would you present the work your company does? What might you say about your company’s productive efficiency. How responsive are you to client needs? What would you say about the professionalism of your staff? How important is corporate responsibility? We’d guess our readers always answer these questions exactly […]

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Developing the Perfect Pitch

What does your company do? Why are you better than your competitors? Dazzle me with your answer before I get off this elevator on the fifth floor. The elevator pitch, so named because it should take you no longer than the average elevator ride to deliver, is your opportunity to captivate your audience. While this […]

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