No matter how much backend search engine optimization you do, your website content is the key to moving up the ranks on Google’s search engine results page (SERP). Content is what people want to see. Google does, too. In fact, quality content is a cornerstone of search engine optimization. Improved Engagement = Increased Organic Search […]
If you want to increase traffic to your website, it needs to be “sticky” by providing content that keeps visitors engaged. A sticky site will also have more conversions, and visitors will be more likely to share your content. Bounce Rate Google uses your website’s bounce rate to determine what ranking you have on any […]
The fundamentals of digital marketing rely upon a strategic Search Engine Optimization (SEO) plan. Over the years, SEO has become a broad term for the many functions that you can do to make your website more visible to Google and improve your rank on a Search Engine Results Page (SERP). Knowing what these functions are […]
Marketing has changed a lot over the years and I’ve been fortunate enough to see how it has taken shape. In the past, we used broadcast and print marketing to reach out to consumers and businesses. Back then, we didn’t call it traditional marketing. We just called it marketing. Today, the digital universe has not […]
Search engine optimization (SEO) is a moving target with a mysterious algorithm that no one seems to be able to define precisely. While this fact can be frustrating, if you can look at it from a positive standpoint, it can be to your benefit. Why? No One Else Has the Exact Answer Either We are […]
Most people don’t associate public relations (PR) with search engine optimization (SEO), but if you play your cards right, PR can lead to great SEO. In fact, sometimes we undertake PR activities with the specific goal of increasing SEO for ourselves or our clients. Help a Reporter Out (HARO) Every day, HARO sends out several […]
In the 2018 race to the top of relevant search results, companies of every shape and size will be adding more to their online experience. Simply having a website and a few Google Ads isn’t going to be enough to conquer the world of online marketing. And, if you don’t follow a comprehensive approach to […]
No one likes stale bread, stale news, or stale anything. Neither does the Googlebot. Savvy marketers know that the Googlebot looks beyond keywords embedded within a website. The Googlebot looks for frequent content updates to websites, often found in blogs, videos, press releases, and case studies. They call it crawling. These frequent updates increase the […]
There was once a time when you could have a bad day, justifiably lose patience with a customer, or unavoidably fail to deliver as promised, and those rare transgressions would be little noted nor long remembered. And anyone making it his life’s work to badmouth your business was readily identifiable and had to back up […]
The book 20 Master Plots and How to Build Them came at the perfect time for us. Over the last couple of years, content writing has become more about the story and less about “keyword stuffing.” As we discussed in a previous article, during this time Google has learned how to read and distinguish between […]
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