Mastering Marketing: A Senior Entrepreneur’s Blueprint

marketing for entrepreneurs

By Gloria Martinez of WomenLed.org. In today’s dynamic business landscape, age is no longer a barrier to entrepreneurial success. In fact, it can be a valuable asset. As the world witnesses a surge in senior entrepreneurs, individuals with decades of experience are proving that it’s never too late to pursue one’s business dreams. However, launching […]

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Zero Click Content: Counterintuitive? Yes. Successful? Also Yes.

Woman looking at social media marketing content in Tampa Bay

In a world dominated by platform-native content, where algorithms reward engagement within the walls of social media and search platforms, the traditional approach of driving users to click through to external websites is facing a formidable challenge. This shift, often referred to as zero-click content, is reshaping the way marketers, writers, and creators approach their […]

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What Marketers Need to Know About Artificial Intelligence

What marketers need to know about artificial intelligence

This article was written by our real-life, human friends at Legal + Creative, an intellectual property, advertising, and marketing law firm   Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audio […]

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Public Relations Need to Be Transparent, Like Wonder Woman’s Jet

wonder woman transparent marketing_billboard

Transparency is a very important policy for any public relations campaign. In this article, we find a connection between transparency and Wonder Woman’s jet. According to Wikipedia, it all started with an invisible plane that first appeared in 1942. Over the years, that plane evolved into a jet with the ability to travel almost three […]

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Social Media Superhero: Tips for Curating Social Content

Social Media curation - social media marketing

Social media accounts for businesses are now the norm rather than the exception, so keeping up-to-date with your posts is something that must be done on a regular basis. We understand that this is time-consuming and is yet another item to add to your to-do list, but below are some tips for streamlining the process […]

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Maintaining Connections – Keep Up to Date with Your Network

Tampa Bay social media management

We were pretty wowed by a speaker at a recent Association of Legal Administrators Business Partner Showcase and felt compelled to share some of his insights. Not only was Ari Kaplan an engaging speaker, but what he had to say was so valuable that we remained fairly riveted throughout his presentation. Whether or not it […]

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A Beginner’s Guide to Social Media Hashtags

Social media marketing company St. Petersburg

You have heard the term “hashtag” used in reference to Twitter or Instagram. You may have even heard it used as slang in spoken language, usually said ironically and preceding a cliché, such as “hashtag YOLO” or “hashtag ladies who lunch.” This slang use emphasizes the original intent of the hashtag, which is to link associated […]

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INBOUND 2015 – one of the biggest and best marketing conferences

Digital marketing firm Tampa Bay

INBOUND features inspiring keynotes, innovative talks, educational breakout sessions, hands-on lessons and tons of networking. Join us (and 10,000+ new friends) in Boston from September 8th through the 11th to get inspired by Seth Godin, Daniel Pink, Brene Brown, and dozens more, including comedians Aziz Ansari and Amy Schumer. The event includes more than 170 […]

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Marketing Professionals Answer Your Questions in This Free Business Book

Tampa Bay PR firm, public relations

Throughout my career I have been asked a variety of questions about marketing and public relations from start-up entrepreneurs to Fortune 500 executives. I’ve always said that marketing is more art than science, but with some experience, I’ve determined some commonalities and things we can all employ to grow our businesses. I am honored to […]

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Florida Bar updates lawyer advertising rules

Ginger Reichl

The Florida Bar has issued updated advertising rules (effective May 1, 2013) that address changes in how lawyers can communicate on their websites and social media, along with a few changes to the ad submission requirements. Pinstripe president Ginger Reichl spoke with Jane Meinhardt at the Tampa Bay Business Journal about the changes and how […]

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