Social Media Campaign Management Secret Sauce

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A social media campaign for business, whether large or small, is more than just posting photos, ideas, industry news or funny quips on your page. Save that for your personal Facebook page, although you still need to be conscientious here (more on this in another article). A business social media campaign needs to be carefully […]

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Join the Social Media Party

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There are several reasons social media attracts the enthusiastic interest of marketing professionals. First and foremost, it’s where you find huge audiences—literally billions of people. Additionally, you can target populations based on demographics as well as individual interests. Social media campaigns aren’t difficult to carry out, either; tweeting or posting a Facebook message doesn’t require […]

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Social Media Messaging for Businesses: Peanuts Had It Right!

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“There are three things I have learned never to discuss with people: religion, politics, and the Great Pumpkin.” Quote by Linus, It’s the Great Pumpkin, Charlie Brown. About a half century ago, via his Peanuts characters, Charles Schultz shared the wise admonition above. Yet everywhere we turn today, public figures are falling all over themselves to […]

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Twitter’s ‘How to Guide’ for Marketing with … uh, Twitter

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The web-based program, entitled Twitter Flight School (twitterflightschool.com), is free and only takes about an hour to complete. To sign on, you just need a Twitter account and the willingness to share some of your Twitter account information with the app. To help you decide if the course is worth these modest investments, we’ve outlined […]

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