Zero Click Content: Counterintuitive? Yes. Successful? Also Yes.

Woman looking at social media marketing content in Tampa Bay

In a world dominated by platform-native content, where algorithms reward engagement within the walls of social media and search platforms, the traditional approach of driving users to click through to external websites is facing a formidable challenge. This shift, often referred to as zero-click content, is reshaping the way marketers, writers, and creators approach their […]

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Keys to Trade Show Follow Through

trade show marketing

Guest blog by Susan Canonico, CEO of ADM Two The show is over. Everything is in storage, ready for the next event, and you’re back at the office. Now, it’s time to get your return on investment. You’ll need a good trade show follow-through plan. Start with organizing all of the contacts and personal information […]

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Use a Welcome Letter to Help Hang on to a New Client

Welcome

If you’ve ever been fishing on the bank of a river or pond, you’ve probably had a fish that you caught spit the hook out just as it hits the ground. It’s flopping and flailing just inches from the water’s edge, and you must act quickly to prevent it from getting away. The fish has […]

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Top Pinstripe Blog Posts of 2016

Pinstripe Marketing

We have enjoyed a tremendous year at Pinstripe! One thing we really enjoy is sharing information about creating great marketing and communications to grow your business. Throughout 2016, we have written hundreds of articles, and it’s always interesting to see what pieces you like most. Our most popular posts are always our client spotlights – […]

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Of Taglines and Slogans

Tagline writing Tampa Bay

Practically everyone knows the word ‘slogan.’ You may have also heard the term ‘tagline.’ Even if you aren’t intimately acquainted with these words, you probably realize they have something to do with marketing. You can be forgiven if you don’t quite understand the difference between the two words, as it’s not uncommon even for seasoned […]

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Cool Business Card Design

Tampa Bay cool business card design

Have you ever received a business card that felt more like a gift than an exchange of contact information? Business cards like this may seem like a distant goal, something to yearn for but perhaps never to achieve. We are here to tell you that this is not the case – with the right designer […]

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