What Makes a Survey Worthwhile?

marketing survey, focus groups, marketing research

  We’re all familiar with the ubiquitous greeting, “How are you?” Instinctively, we understand the only socially acceptable answer is “I’m fine.” If someone is truly interested, he or she might place a hand on our shoulder, look into our eyes with a concerned expression, and say, “Seriously, how are you?” That’s how you should […]

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